Brandon Penera

Chief Marketing Officer

Brandon Penera is the Chief Marketing Officer at Way Financial, where he combines a passion for strategic innovation with a deep commitment to helping individuals and families navigate their financial futures. With years of experience in both financial services and marketing leadership, Brandon plays a key role in shaping the vision, communication, and growth strategies that define Way Financial’s client-first approach.

Brandon’s background includes founding and leading successful businesses across the marketing and technology sectors, equipping him with a unique perspective on how to align wealth management with real-world goals. His work centers on building trust-based relationships, creating transparent and engaging client experiences, and developing personalized plans that meet people where they are, then help take them where they want to go.

Whether he’s crafting brand strategy, guiding new client outreach, or helping drive long-term firm development, Brandon is committed to ensuring that every family and retiree Way Financial serves has the tools and guidance they need to thrive.